Every December, Jaipur's gem trade fills one building in Sitapura, and the city's beds fill around it.
The Jaipur Jewellery Show (JJS) 2026 opens on Tuesday 22 December and runs until Friday 25 December at the Novotel Jaipur Convention Centre (JECC), with an invite-only trade preview on Monday 21 December from 3 PM to 8 PM (Indian Jeweller, 18 March 2026). Chief Minister Bhajan Lal Sharma has accepted the invitation to inaugurate it on 22 December, and this year's theme is "Coloured Gemstones: An Indispensable Part of Jaipur Heritage" (Indian Jeweller, 1 August 2026).
"We are honoured by the Hon'ble Chief Minister's encouragement and support," said JJS Chairman Rajiv Jain when the theme poster was unveiled.
For Jaipur hosts, this is not just another trade fair. It lands in the same week as Christmas, right at the start of the winter peak. Guests coming for business and guests coming for holidays will be looking for the same rooms at the same time.